C- Nespresso U - Web T- Square Photo / Pure UGC / API I - FMCG E - No meta / clean look S - Will be used in store too
C- San Pellegrino U - Web T- Classic I - FMCG E - Part of wider UGC strategy S - *
C- Citi Bank U - Web T- Testimonial Theme :slightly_smiling_face: I - Financial E - S - *Social proof
